Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mountaingearstore.com or make a purchase from us.

1. Information We Collect

We collect information that helps us provide our global community of adventurers with premium gear and seamless shopping experiences:

• Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or make a purchase.
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal information, and billing address.
• Technical Data: IP address, browser type, device information, and pages visited on our site.
• Communication Data: Records of correspondence when you contact our support team.
• Preferences: Product interests, wish lists, and shopping cart contents.

2. How We Use Your Information

We use your information to enhance your adventure gear shopping experience:

• Process orders and transactions for climbing hardware, avalanche safety equipment, and bikepacking gear
• Provide customer support and respond to inquiries
• Send order confirmations, shipping updates, and account information
• Improve our website, products, and customer service
• Send marketing communications (with your consent) about new products, promotions, and adventure inspiration
• Prevent fraud and enhance security
• Comply with legal obligations

3. Data Sharing and Disclosure

We treat your data with the same respect we have for the mountains we explore:

• Service Providers: We share information with trusted third parties who assist in operations (payment processing, shipping, marketing). These partners are bound by confidentiality and prohibited from using your data for other purposes.
• Legal Requirements: We may disclose information when required by law, subpoena, or other legal processes.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.
• International Transfers: As we serve a global community (excluding Asia and some remote areas), your data may be processed outside your country of residence, always with adequate protection.

We never sell your personal information to third parties.

4. Data Storage and Security

We protect your data with the same reliability we build into our technical gear:

• All transactions are processed through encrypted channels using industry-standard SSL technology
• We never store your complete payment details on our servers
• Our payment partners are PCI DSS compliant, meeting the highest standards of payment security
• We implement appropriate technical and organizational measures to protect against unauthorized access, alteration, or destruction of your personal data
• We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy

5. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain legal exceptions
• Objection: Object to processing of your personal information for direct marketing
• Data Portability: Request transfer of your data to another organization
• Withdraw Consent: Withdraw previously given consent for processing

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Like carefully placed protection on a rock face, we use cookies to secure and enhance your experience:

• Essential Cookies: Required for basic functions like page navigation and processing transactions
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Enable enhanced features like remembering preferences
• Targeting Cookies: Used to deliver relevant advertisements and track campaign performance

You can control cookies through your browser settings. However, disabling某些 cookies may affect your shopping experience.

7. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.